We believe in three things

Beauty

We wear accessories because we are attracted by their beauty. The beauty of laboratory grown gems, whether in terms of clarity or purity, is the one which can compete with that of natural gems.

Durability

It is a pity to see beautiful jewels lose their grace as time flies. We therefore choose laboratory grown gems, which have the same hardness as natural gems, and have them mounted on durable precious metal.

Reasonable price

We do not agree that jewelries should always cost ten of thousand dollars. We, on the contrary, hope that people could create unforgettable memories and experiences of their own, starting by making good use of their money.